Podcasting, minus the guesswork.
Practical guides on recording, producing, and actually distributing a podcast — written for San Antonio businesses that want the show to do something.
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iPhone Pro vs. Studio Cameras for Video Podcasting
The camera in your pocket is better than most people need. The problem is almost never the sensor — it is everything around it.
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A New Podcaster's Guide: From Gear to Getting Over the Fear
Most people who never start a podcast do not stop because of equipment. They stop because of the recording.
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What Big-Budget Podcasts Mean for Local Shows
Every few months a platform announces an enormous podcast deal. It is worth understanding why almost none of it affects your show.
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What Is a Video Podcast, and Why Does It Matter?
A video podcast is not a different kind of show. It is the same show, recorded in a way that gives you five more places to publish it.
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DIY Podcasting vs. Studio Rental in San Antonio
DIY is genuinely the right answer for some shows. Here is how to tell whether yours is one of them, without the sales pitch.
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Why Established Leaders Are Moving to Video Podcasts
The people with the most to lose from looking unpolished are the ones moving fastest into long-form video. That is worth paying attention to.
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LinkedIn as a Discovery Platform for Business Podcasters
For a B2B show, LinkedIn does more discovery work than every podcast directory combined. It also punishes the most common way people use it.
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Podcast Sponsorship for San Antonio Businesses
Sponsorship is usually the wrong first move for a local business. Understanding why makes the right move obvious.
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Who Actually Listens to Podcasts — and When
Listening habits should shape how you structure an episode. Most shows are built as though people are sitting still and paying full attention.
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The Podcast Edge Most San Antonio Businesses Miss
Recording the episode is the easy part. The edge is in what happens to it afterward — and that is exactly the step most local businesses skip.
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How to Launch a Podcast in San Antonio in 5 Steps
Most podcasts fail before episode ten, and almost never because of equipment. Here is the sequence that avoids the usual reasons.
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Record Your Podcast in San Antonio in 3 Steps
If the equipment, the room, and the editing are handled, recording a podcast is a one-hour appointment.
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Fixing Bad Podcast Audio: What Actually Causes It
Almost every audio problem people try to fix in editing was created in the room. Here is how to tell which is which.
You bring the conversation. We handle everything after.
A room at I-10 and 410 with the gear already bought, already set, already rolling — Shure SM7B microphones into a RØDEcaster Pro II, Sony Alpha 6400 4K cameras, a professional teleprompter, and acoustic treatment that is already done arguing with your voice.
Then the part most shows never get to. The edit, the clips, the written page, the scheduling — handled, so an hour in the studio turns into a month of content instead of a file sitting on a drive.
— Podcast Studio San Antonio, I-10 & 410